SUCCESS STORY

This charming Sierra Madre Craftsman had great bones — but its condition was far from perfect. While it wasn’t a full fixer, marketing it that way would’ve undersold the potential. Our challenge? Help buyers see the value without painting it as a project.

Balanced Positioning: We priced the home appropriately for its current condition, leaving room for vision — but avoiding the “fixer” label. Vision-Led Marketing: Once buyers were in the door, we focused on storytelling — helping them envision the transformation, the restored character, and the long-term value of the location. High-Demand Advantage: We knew Sierra Madre’s scarcity and charm would bring qualified traffic. Our goal was to match the right buyers with the right message. Seller Support: Behind the scenes, we guided the seller through a light but important prep — decluttering, refining key spaces, and enhancing the home’s timeless charm with thoughtful staging.

3 offers in just 19 days, Listed at $1,250,000 — and sold at full price* (Final purchase price: $1,246,500 — adjusted via buyer agent concession) Even without major upgrades, we created a compelling narrative that attracted competitive buyers and preserved the seller’s bottom line.

“We didn’t have the time or budget to renovate — but Kevin and the team helped us focus on what mattered. The home felt respected, and so did we.” - Montecito Ave Home Seller